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A recent study published on the
AUSTRADE website holds some commanding information for
businesses thinking about expanding into new overseas
markets.
The key finding is businesses
that have exported overseas have found that using (or
not using) e-commerce can significantly affect their
bottom line.
E-commerce explained
E-commerce is a process of buying,
selling or exchanging information, products or services
using the Internet. It can take the shape of either
B2C (Business to Consumer), C2C (Consumer to Consumer)
or B2B (Business to Business) exchange.
E-commerce is a powerful tool
for potential exporters because it allows to you:
- Reduce
your costs while improving your service.
You can do this via email communication, adapting
your product information on the web for different
cultures, and using online procurement to help you
find the lowest price.
- Expand
to new markets.
By gaining online access to international supply chains,
you can improve online coordination to reach more
customers.
- Move
your existing products/services offerings online.
Why not innovate to create entirely new offerings
or change the marketplace?
Many e-commerce leaders are changing the face of knowledge-based
services using the Internet to sell everything from
education, to entertainment to relationship building,
online. You can create your own tailored marketplace
by setting up a portal or electronic marketplace for
your own community of buyers, browsers, and suppliers.
- Build
and manage better relationships.
Don't be confined to thinking e-commerce is for communicating
with international consumers. It's not. It can help
you reach more efficient suppliers, or intermediaries,
to build better relationships. And isn't that what
we're all after?
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