|
To successfully survive and adapt in the new Internet era, your business needs to recognise the importance of major search engines as a vital marketing tool.
It's now common knowledge that almost all online consumers visit major search engines to find websites. But did you know that if your online business isn't in the top 10 listings of search results, your target market won't ever find you?
The problem is that competition for the top 10 search engine places for any search term is fierce. The average search engine indexes more than 500 million pages. If you do not have a smart strategy to come out at the top for your business's key service/product phrases, you could be losing potential customers to competitors who are.
Optimising search engine positioning however, isn't easy. The old practice of resubmitting a site many times over, or littering it with keywords is no longer an appropriate game plan for optimising your organisation's position on a search engine.
In the current Internet environment, you need search engine positioning experts who can advise you on specific keyword placement within the content of the site, specifically, the frequency, proximity and weight of keywords. All search engines have 'preferences,' or unique algorithms for the placement of sites. For example, Hotbot search engine looks for keywords in the URL and title, whereas Google looks in the bold texts. Freestylemedia uses these algorithms, as well as other proprietary strategies to maximise our client's position. Why not test where your company's website comes up on the following search engines:
If you are already paying for search engine positioning, your service provider should provide you regular reports on your company's position on the most popular search engines on a regular basis. If your company is not in the top 10 of the major search engines above, you need to consider revising your online marketing strategy.
The beauty of search engine positioning as an online marketing tool is that it outperforms paid banners or 'pop-ups' in terms of results, and it is a more cost-effective method of generating leads.
With the number of Internet users doubling each year, and Internet revenue on a drastic rise in recent years, the pressure for companies to compete in the e-commerce market is higher as ever. Making sure your company is not missing out.
SPECIAL OFFER - 10% OFF!
Until 29 February 2004, Freestylemedia is offering 10% off its search engine positioning services for new clients. To take up this offer, or receive further information on Freestylemedia's services, contact Fred Schebesta on (02) 9818 7300 or email fred.schebesta@freestylemedia.com.au
|
