To tie in with last week's newsletter, which I hope you have read (hint, hint), I'm going to write about Laser Sight Centre's success in reaching the very top of three major search engines.

In case you didn't get the chance to read last week's newsletter, I was talking about search engine optimisation. Having your website on the World Wide Web doesn't mean that you will be getting visitors who have found you through a search engine. So, what can be done?

Freestylemedia developed Laser Sight Centre's website and assisted them in search engine optimisation. They have reached the very top of Google, Yahoo! and AOL for different sets of search terms. The table below shows the various search terms that the website was optimised for, and the website's ranking on each of these three search engines.

These search terms help you define your target audience by figuring out what your target audience is most likely to enter in a search engine. For example, people who are trying to look up types of surgery that is performed within Australia would enter "eye surgery in Australia". Since Laser Sight Centre is ranked number 1 in each of the three search engines, the person will most likely visit that site first. However, if someone wanted to learn about different conditions of the eye they would enter "medical eye conditions". The person will not receive search results with Laser Sight Centre's website.

Many search engines work differently so it isn't always possible to buy your way onto the highest positions on search engines. Using clever page linking and other solutions it is possible to improve the ranking of your website on particular search engines. Feel free to ask me about ways in which Freestylemedia can help you in achieving a high ranking by emailing me at fred@freestylemedia.com.au. Any online marketing and web development enquiries are also welcome.