Proven online sales and marketing applications for the FMCG industry
- applied strategic blue-prints for the FMCG industry
- search engine marketing insights and online advertising
- affordable, targeted, mass customer communications
- cost-effective, sales-driving sampling conversions
- effective, value-driving email communications tactics
Are you making the most of your online spend?
Explore your targets using break-through online techniques
There is no denying the pervasiveness of the online channel and its inclusion in your marketing mix. But are you using it effectively and realising the exponential growth it can provide?
More than any other industry, FMCG products are born to thrive in the new millennium channel. From brand-building websites to relationship-building customer communications, cost-effective sampling to high value product research, the Internet offers access to mass consumers, efficiently and affordably.
To learn more about FMCG online opportunities, read on.
Statistics released by internetworldstats.com on 30 December 2006 state that there are now over 1 billion Internet users worldwide. With more than half of Australians online, the opportunity exists to continue an ongoing, one-to-one dialogue with your consumers like never before.
Using applied techniques proven in the Australian market, you can reach 18 million local consumers online in a targeted, strategic manner.
Online conversion rates are higher and the cost per acquisition considerably lower than traditional channels. This is even more impressive when considered alongside Forrester Research suggesting that 35% of US population watches TV and 33% are using the Internet.
With an equal share of eyeballs and the added benefit of trackable data on spend and conversions, the opportunity provided by the online space is one you can ill-afford to miss.
With such impressive positioning it's a wonder that online advertising doesn't have a stronger weight in the marketing mix. The truth is that many marketers are still more comfortable with traditional channels and the results-formulas they provide.
Many of today's marketers are also struggling to come up to speed with exactly how to use the Internet to its full advantage. Should they choose a micro-promotional site or a fully blown interactive web presence? What about sampling? Perhaps email direct communications are more effective? How about banner ads or rich media or search engine marketing? Have you got a customer database and are you mining it to full advantage?
The truth is, that depending on budget, timings, brand position and objectives, any or all of these tactics can be a valuable contribution to an integrated FMCG campaign.
Choosing what to use when, and ensuring technology-safe delivery mechanisms are often best decided in conjunction with an expert advisor who has specific knowledge of the online arena.
With almost a decade working the Internet in Australia, Fred and his team offer a range of services and advice, to ensure you are getting full value from your online spend.
A specialist core FMCG Division is a unique entity for the Australian online marketing industry and Freestyle's clients are benefiting from our expert insight and applications.
To arrange a meeting with Freestyle Media please call (02) 9818 7300 or complete the form below and allow us to help with your enquiry.
