Young entrepreneur joins forces with leading marketing agency

Monday, 29 September 2003

Freestylemedia, one of Sydney's fastest growing web development firms has recently formed an alliance with Boomerang!, a leading Australian integrated marketing agency.

From its humble beginnings where students coded from their bedrooms, Freestylemedia has long since grown into a very successful in online technology agency. It is now headed up by one of the original founders, Fred Schebesta.

After graduating from Macquarie University Fred chose to forfeit a traditional Finance graduate career in favour of his own business. When he compares his career to those of his high-flying Finance graduate friends, he has no regrets: "It's been hard, risky and lonely at times, but helping people use technology to grow their businesses, and building my own business, sure beats a graduate job any day of week."

As a result of its rapid expansion, Freestylemedia recently outgrew its Neutral Bay offices. This lead to a strategic move into the larger and more creative surrounds of Boomerang!'s Balmain Cooperative building .

Freestylemedia remains a separate company, but benefits from the business strategy experience that Boomerang! provides.

Of the Boomerang! alliance with Freestylemedia, Boomerang Chairman Michael Kiely says: "The energy and web focus of the Freestylemedia team provides us with a totally different perspective when we're brainstorming ideas for new campaigns. And the Boomerang team enjoy fostering the ambition and positive attitude of these guys, so its win-win."

The Freestylemedia and Boomerang partnership is another example of the new economy business partnering with the successfully established forward-thinking marketing firm to learn from each other.