Laser Sight Centres have helped over 30,000 Australians achieve visual freedom through Laser eye surgery. The pioneer of laser surgery Dr Peter Stewart heads up Laser Sight Centres as Chief Doctor. Regarded as the most established LASIK provider in Australia, Laser Sight Centres are now moving into new markets such as Indonesia, New Zealand, Singapore and Hong Kong.

Laser Sight Centres were looking to do some online banner advertising with the aim of increasing bookings and brand awareness. The effectiveness of the campaign needed to be tracked. We needed to ascertain the best online advertising spaces for laser eye surgery.

Freestylemedia came up with the creative and strategy development. The ads were placed across the Sensis and News Interactive networks. Using our tracking system, we were able to monitor all bookings and clickthroughs. As a result, we could say with certainty that Laser Sight Centres enjoyed an increase in bookings directly from the advertising campaign.