Fuji Xerox ran a series of offline and
online advertisements to inform printer buyers of this low
cost Colour Laser Printer. Fuji used outdoor, print, DM and
online advertising to drive leads.
Problem
Fuji Xerox required Freestyle Media to
develop a microsite and some banner advertisements with Boomerang
Integrated marketing to drive visitors to the microsite and
give these visitors information about the printer.
Solution
Freestyle Media developed a flash microsite
that describes and displays the colour laser printer features
and details of the product. Users could play and modify the
printer in order to better understand its features and interact
with the printer.
