Client: Sanitarium
Brand: So Good
Objectives: Support above the line media, trial online advertising, and help build the So Good database.
Tagline: 'healthy and delicious dessert is no longer an illusion'

Banner advertising for So Good Strawberry Ice Cream campaign.

This was an integrated campaign in conjunction with Star Advertising, and was based on a print campaign. It was all about bringing the brand to life online, and creating buzz and involvement with the target audience.

Two different effects were used in this campaign – a Flash ad with a 'Zoetrope' effect that made the strawberries and ice cream spin hypnotically, viewers were then encouraged to click to win an indulgence pack in line with the overall So Good campaign line of healthy indulgence. The added layer of complexity was that to enter the competition, people had to decipher a 3D Magic Eye puzzle made up of strawvberries and Ice Cream to reveal the word 'Yummy'.

Freestyle Media selected some opt-in databases and created a simple email offer. The online promotion offered a chance to win a set of Oakley's if you had your laser eye surgery.

Clicks-through were in line with industry averages, but there were over 500 entries in the actual competition, which was a really good result considering the multiple steps needed to enter the competition.