With an expanded product range and new flavours destined for arrival in 2006, So Good needed to update its online-look to match its strong standing in the marketplace. Once a fore-runner, five years later the old site looked outdated and had no useful functionality for the brand.

Redesigning its look and feel has brought the website in synch with So Good's brand identity. The site now leverages their relationship with high profile athlete Susie O'Neill and a dialogue has begun with consumers through offering health information and recipes.

Their information is being captured via competitions to nurture an ongoing relationship with So Good, ensuring they give consumers what they want and need in a soy drink and continuing to strengthen the brand health of this market leader using the online advantage.