The Tourism Authority of Thailand (TAT) was established on March 18, 1960, the first organization in Thailand to be responsible specifically for the promotion of tourism.
TAT supplies information and data on tourist areas to the public, publicizes Thailand to encourage Thai and international tourists to travel in Thailand, conducts studies to set development plans for tourist areas, and co-operates with and supports the production and development of personnel in the field of tourism.

The Tourism Authority of Thailand urgently needed to construct an online presence in Australia. They wanted to give tourists a flavour of the different ways tourists could travel through Thailand. Interactive features were required to give visitors the opportunity to learn how to speak Thai. A key attraction of the site was to be a weblog for Thailand travelers' to share their travels and inform other potential travelers of their experience.

Freestylemedia produced a creative and informative site for people traveling to Thailand. Real Thai people were used in the voices for the "Speak Thai" section. The web logs area has an administration section where Thai representatives can post photos and submissions from travelers from Thailand. The content of this site is critical and the site structure was setup to best highlight this.