Major Search Engines

What is search engine optimisation

Search engine optimisation is the system of getting your website to the top of major search engines such as Google, MSN and Yahoo to provide a way for Internet users to find your website instead of the other hundreds of millions of web pages on the internet.

Key elements to search engine optimisation are:

• Keywords (relevancy)
• Links to your site (importance/page rank)

Keywords

Search engine send out 'robots' or spiders to analyse your website. They look at the words you’ve used on your website to figure out what you the website is about. This tells them when to display your site in their search results.

Keywords are the first thing you need to think about when you start your SEO journey.

Figure out what words your customers are looking for at search engines. These words are known as keywords. The idea is to frequently use these keywords in the copy of your website and in the HTML code behind the page. As a rule of thumb, the more frequently you use these keywords, the more relevant you’ll be considered by the search engines, and the more likely you are to appear in the searches for these words.

Links to your site

Links to your site tell the search engines how important your site is. They assume that if it's important enough for a lot of other sites to link to your website, then it's important enough for them to display at the top of the rankings.

Links to you site ("back links" or "inbound links" or "external links") are the single most important factor in ranking. The more links you have to your site from other sites, the better your ranking.

Suggested way to think about search engine optimisation

Think of the search engines as a big election. All the websites in the world are candidates. The copy on your website is your campaign. The links to your website are the votes. The more votes (links) a candidate (website) has, the more important it is, and the higher it's ranking.

Why do I need search engine optimisation?

Most internet users and your customers use search engines to find things they are looking for online. Your customers and other internet users will not find your website without making it visible. Search engine optimisation is the system of making your website visible to the search engines.

Competition

Features of search engine optimisation

• Increased traffic to your website
• Gain new customers from your website
• Increased exposure online
• Customers can find your website easier

Benefits of search engine optimisation

• Increased sales from more traffic to website
• Increased brand awareness from more internet users viewing your website
• Improved customer experience from being able to find your website easier

How much does it cost?

The cost depends on:

Competition - How many websites are competing for your keywords. The more competition the more cost

Keyword competitiveness - How many web pages are targeting this keyword and how often is it searched for. The more competitive and more searches the higher the cost.

Website complexity - If your website has many databases and different sections this will be more complex to optimize thus increasing the cost.

Number of keywords – The more keywords the greater the cost.

What does search engine optimisation involve?

Onpage optimisation – Changes made to the actual coding of the website and content

Link development – creating and developing links from inside Freestyle Media websites and networks and establishing other website links.

Ask Freestyle Media for more information about their optimisation techniques.

Freestyle Media search engine optimisation techniques are all legal and above board. Other companies use suspicious activities that Freestyle Media nor the search engines condone. satisfaction.'

Reporting and monitoring

Example report

Case studies

Search engine marketing Laser Sight Centres
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